Thanks to the internet, many new things have become possible in the relatively short time it has been around. Not all of those things are good, though, as it may not be hard to imagine...
More >As we have previously discussed, there are common law rights in trademarks, but some states have also supplemented the common law rights with their own registration structures...
More >Registering your personal name as a trademark may be a good way to protect against people who are looking to profit from it....
More >Having a trademark registration is not completely necessary to get some degree of defense, but your best bet to stop people from stealing your brand and getting away with it is to get is registered!
More >Statements of use are official forms the USPTO uses to verify that products that are supposed to be protected under a Trademark actually being used by the TM owner...
More >The supplemental register allows for certain marks that don’t have the distinctiveness required to be registered on the principal register (the “main” register), but still have the capacity to gain distinctiveness through use...
More >Trademark dilution is a relatively new addition to the law, but that may be because it attempts to solve a more modern problem. Dilution, or anti-dilution, laws are meant to stop others from using a famous trademark, even if there is no confusion or competition between the products, in an effort to protect the owner’s right to the care it took in building a good reputation...
More >As long as a trademark is properly maintained, it can potentially last forever...
More >Gaining Incontestable Status is a great achievement. Once incontestability has been established, as its name implies, there are very few ways that your trademark can be challenged. It puts you in a very strong position to enforce your trademark rights!
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